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Proof of What?

The Truth They Don’t Print on the Label.

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Proof of Cancer

Alcohol is a Group 1 Carcinogen

Alcohol consumption is the third leading preventable cause of cancer in the United States.

 

It contributes to almost 100,000 cancer cases and nearly 20,000 deaths every year.

Proof of Addiction

28.9 Million Americans. One Addictive Product.

Alcohol Use Disorder is the most common substance use disorder in the U.S., and the most normalized.

 

It rewires the brain. Hijacks the reward system. Makes pain feel permanent.
And the industry banks on it.

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Addiction isn’t an accident.
It’s a business model.

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Proof of Mental Health & Suicide

Alcohol is involved in over 1 in 4 suicides

Alcohol can both exacerbate and trigger mental health issues. It's a depressant that impairs brain chemistry, often worsening conditions like depression and anxiety​.

Proof of Industry Interference

What you don’t know wasn’t overlooked.
It was blocked.

In 2024, 113 members of Congress led by the Congressional Wine Caucus pressured federal agencies to halt a study on alcohol’s health risks.

 

The reason?

They claimed the process lacked transparency.

 

The truth?

That study could have reshaped national drinking guidelines and hurt alcohol sales.

 

When science threatens profits, lobbyists step in.

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